She Wrote

I’ve worn a few different hats over the years. But I know what I do best.

My scenic road to content writing

Just want the punch line?

I’m a goal getting, strategy seeking, word whiz. If there’s a school yard pick for the project management team, I’m the number 1 pick.

But let’s go back a step

I grew up with my head in a book. I had a torch under my pillow to keep reading after lights out. The power of a good story had me at hello.

Fast forward to a decade working as an allied health professional. I had a gift for asking people the right questions and explaining things in simple language. With a Post Graduate Diploma of Public Health under my belt, a career in research naturally followed. I’ve got decades of professional writing experience. I’ve written and edited countless reports, operating procedures, manuals, and technical instructions. I’ve created content for people who know a few words of English. And presented to auditoriums packed with PhDs.

I’ve always liked knowing how things work. My path to system integration started early. Growing up I’d always pull my toys apart. I wanted to know how to put them back together. My playground eventually evolved into data migration, workflow automation, and data warehousing. I’ve been fortunate to manage and deliver a range of ICT-related projects. I know how to get teams working together.

I’ve built a few websites along the way. I did the hard yards before Dreamweaver was an Adobe application. I was hooked.

These days I get to wear all my hats. Content, She Wrote gives me the chance to combine my business acumen, marketing insight gained over decades working in the NFP sector and persuasive communication. I don’t have decades of marketing agency experience. But I think that’s my secret weapon. I write content that connects for organisations that want to make an impact and inspire action.

Are you ready to get started?

Do you need a content writer?

Solo and small business owners

You know marketing your business is important but who’s got the time? I help small business owners kickstart their online marketing. Practical and affordable solutions for small business. I offer advice and expertise. Not expensive software to sell. Build your brand awareness with valuable content and Google-approved SEO techniques. And get ready to take your business to the next level.

Medium sized businesses

Your website looks good but you’re not getting the leads you want. I’ll show you how to leverage your marketing analytics and be a data driven, customer focussed business. I’ll focus on conversion copywriting, authority building and lead management to help get the results you want.

Medium sized businesses

Your website looks good but you’re not getting the leads you want. I’ll show you how to leverage your marketing analytics and be a data driven, customer focussed business. I’ll focus on conversion copywriting, authority building and lead management to help get the results you want.

Established businesses

How smooth is your customer experience? Lead management in today’s online world has blurred the lines between sales and marketing. I’ll create valuable content to attract, nurture and convert at each step of the customer journey. I’ll roll up my sleeves and put the plan into action or work alongside your sales and marketing staff. Stay ahead with an integrated content marketing strategy.

Web Developers

I partner with web developers based in Australia. I can sub-contract or provide white label copywriting services. You build. I take care of the content. I’m like a virtual member of your development team. Design or Copy. When we work together, we don’t need to solve the riddle of what comes first.

Web Developers

I partner with web developers based in Australia. I can sub-contract or provide white label copywriting services. You build. I take care of the content. I’m like a virtual member of your development team. Design or Copy. When we work together, we don’t need to solve the riddle of what comes first.

On the digital transformation journey

I support businesses on the road to organisation-wide digital transformation. The road to transformation can look long and daunting. I’ll work with you to build a digital strategy and work with your staff to operationalise across your organisation. I’m with you every step of the way. I bring an agnostic approach and don’t have any software to sell. I’ll map your employee journey to help identify your biggest opportunities for integrating and streamlining the systems you’ve already got. And I’ll write clear guidelines to help staff adjust to the change. I’ll set up reports that you can run any time so you’ll know if your digital strategy is on track and meeting your business goals.

Don’t fit in a box?

I work with businesses of all shapes and sizes. Get in contact and let me know where you’re at and where you want to go.

LET’S GET STARTED   

Experience you can trust

I provide services with integrity and transparency. No interns. No offshore work. No smoke and mirrors or shady tactics. Reputable techniques for businesses that want to stay ahead.

Get in contact if you’re looking for a conversational copywriter that understands the power of words and numbers.

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